That Which We Love

Posted by Elise Muller on

As my work reflects what I love I developed a pure plant based skin care line utilizing only organic botanical ingredients and the offerings of wildlife and our natural resources.

My intention in creating a business based on the natural world was to heighten awareness of its abundance (and its fragility) and to exemplify the beauty and healing found in nature.  I hope that my endeavors will inspire individuals and communities to become better stewards of our natural resources.  We depend on the natural world for our existence and the natural world depends on us.  And with that said ...

There are numerous corporations with powerful lobbyists attempting to destroy that which is ours to behold.  Although as individuals we may feel small in the face of such giants please know that we are a mighty force, a force to be reckoned with.

Fact: The United States consumes more than any other country and we’re in the top tier of polluters which reveals that we have enormous resources but we’re not using our power wisely.  If we change just a few of our daily actions and become mindful of what we consume we will enact enormous change.  We are not small, we are giants.

The following will create change and if we remain steadfast in our resolve become better stewards of our natural inheritance and let "the powers that be" know that we're not having anymore of their nonsense.  Our local votes and our actions (and inaction's) will reveal our quality of life, and the quality of all life.

Eliminate Bottled Water:  Water is free and belongs to the people.  Coca-Cola, Pepsi, Nestle and other big companies have spent millions making us afraid of tap water.  The EPA has strict guidelines for tap water, guidelines that largely don’t exist for bottled water.  Municipal water systems are mandated to frequently test their water by certified labs and make those findings available to the public; however, bottlers can choose any lab, test infrequently and they don’t have to divulge their findings.  Even if we ask.  Municipal systems can have no bacteria that indicate contamination by fecal matter yet bottled water is allowed to contain certain amounts. The manufacturing of plastic water bottles used in the U.S. takes enough oil and energy to fuel a million cars. Three-fourths of the half-a-billion plastic water bottles sold in the U.S. every week goes to landfills or incinerators.  It costs our cities more than $70 million to landfill water bottles each year.  It takes nature approximately 1,000 years to break down plastic water bottles.

Note: this article was originally posted before the devastating news of Flint (and other cities in our nation) revealing our public municipality's water's contamination.  We must hold our local municipalities accountable to test our water supply along with demanding new infrastructure (water pipes) free from Lead poisoning be immediately installed.  As the current administration has placed a "gag order" on the EPA we must remain vigilant in demanding accountability from those we elected to protect us / not harm us.

Side note: a recent FB post detailed the marketing propaganda of numerous bottled water companies and after doing a home test (with valid materials) she discovered that more than 85% of companies selling bottled water claiming to be "alkaline" were in fact, not even close to alkaline and in most cases were "acidic". If we continue to purchase bottled water we continue to support unethical corporations and their practices. 

Suggestion: growing up alongside a pristine watershed in the Hudson Valley and drinking, bathing and swimming in its pristine waters I know and value enlivening water. I no longer live beside this watershed and now fill my gallon jug a few times a week at Whole Foods and I've researched their machine, how the water is filtered and it's the best I've researched. Our environment and wildlife asks that you please stop buying unethical bottled water and demand our municipalities bring back clean drinking water ... or please buy a few jugs and fill up at Whole Foods.  I've had my jug for many years and its not in our landfills and our Marine wildlife is not trapped in it. 

Suggestions to ban bottled water: work to ban the purchase of bottled water by your school, team, company and city and lobby officials to bring back drinking fountains.

If we use our power and become steadfast in our determination we will sustain a natural world that continues to awe us.  Of this I am certain.

Elise Muller, Proprietor / Artisan

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